Showing posts with label increase sales. Show all posts
Showing posts with label increase sales. Show all posts

Tuesday, February 26, 2013

This month we are going to concentrate on business-related tasks to increase your business. The things we will work on are inventory, business records, and marketing. These are tasks that will not have immediate results but are important to your business:

1. Start spring cleaning to find inventory A great way to easily increase your inventory is to find it in your own home. If you have read my Stay-at-Home Mom Guide or if you follow this blog, then you know that is how I started my eBay business. Clean out your closets, get rid of those clothes your kids have outgrown or the toys they no longer want or use. You may have done this before but it never hurts to do it again. You may have bought more things you no longer need or find things you bought to sell that has not made it to your online inventory yet. If you are fortunate enough to run out of items from your home to sell, consider becoming an eBay Trading assistant. Other people may want to sell the items they clean out of their homes but do not know how to sell them online or they may not have the time (or want to take the time) to list, sell and ship the items. You could list the items on consignment for them.

2. Get into the routine of tracking your inventory and updating your records Recordkeeping is essential for your business. Knowing if an item is profitable or not is key to being an efficient and successful seller. You can only manage this if you are keeping records of your sales and your inventory. If you are savvy-enough to be able to create spreadsheet or logs to do that, now is the time to do so (if you have not already set that up.) I use the Basic eSales Bookkeeping Spreadsheet. It allows me to track my eBay and Amazon inventory and shows my profit margins. This helps me decide if an item is a good seller or not or if I should stop selling it. If you are selling on Etsy, there is a website that can help you manage not only your inventory and sales but also your contacts. That web-based service is Stitch Labs. For $45 per month, the service will track your inventory and contacts for the following outlets:

  • Etsy
  • Amazon
  • Shopify
  • Big Commerce
  • Sail
  • Storenvy
  • 3. Update your social media profiles Take a look at your social media profiles. If you have not updated or completed your profile information, now is a good time to do so. Social media is based on cultivating relationships. Share some personal information about you. Tell why you started the business. Tell what you love about your business. Talk about your hobbies. These are things that will allow your customers to connect with you. It may even be the first step to finding repeat customers.
    As the saying goes, slow and steady wins the race. Having key business practices in place will help your create a solid foundation on which your business will be built.
    Related links:
    Stay at Home Mom's Guide to Successful eBay Selling
     
    Book Keeping Service for eBay Sellers
     
    How to Use Pinterest to Market Your Business


    Monday, July 23, 2012


    I have always heard that the color red has a psychological effect on a buyer. This is the reasoning behind sale and clearance signs in a store having a red hue. Maybe there is some truth in that since we really love to scout during sales and in the clearance sections.


    Does this thinking hold true with online auctions? I recently read an article from ScienceDaily.com that says auctions with red backgrounds get higher bids. The article covered a study by two authors. Rajesh Bagchi of Virginia Tech and Amar Cheema of the University of Virginia wrote this statement in their study that was published in the Journal of Consumer Research: "Red background color induces aggression through a feeling of arousal and it increases aggression relative to blue or gray backgrounds. This causes individuals to make higher bids in auctions but lower offers in negotiations."




    Now I am curious! I would like to hear from any of you who may have tried this in your auctions and if you think it made a difference. Feel free to post your comments below.




    Related posts:


    Are You Using Your eBay Packaging as Advertising?


    eBay Business Strategies – 9 Tips for eBay Success


    Tips for Selling on eBay – Huge List of Resources






    Friday, June 8, 2012





    Summertime can be a slow time of the year. Even if sales are fewer than usual, there are things you can do to help build your business. To take advantage of the slow time, review some of the postings below. The list is a compilation of a few postings that can help you focus on marketing your business for future growth:


    How To Get More Traffic to your eBay Store and Listings

    Are You Using Your eBay Packaging as Advertising?

    How to Use Twitter for eBay Marketing – Part 1

    Drive Traffic to Your eBay Store Using Amazon Reviews

    eBay Marketing Strategy – Multiple Listings for the Same Item

    Tips for Selling on eBay – Huge List of Resources

    Free Publicity for Your eBay Business

    Free Promotion for Your eBay Products

    Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online

    How to Use Pinterest to Market Your Business

    Marketing is something that does not have instant results, usually. Taking time now may make a big different in your business as time passes.




    Tuesday, May 29, 2012



    Today, we welcome back Chris Taylor of Page Mage with tips to market more successfully for June:

    One of the keys to becoming a successful eBay merchant is marketing the products at the right time. June brings us a variety of events that eBay merchants should leverage to help bring in money from those impulse buys. What makes this selling strategy even more successful is how heavily these events are pushed by other businesses. Essentially they are doing your marketing for you.

    Are you ready?

    Father’s Day – June 17th 
    Searched for on Google over 100,000 times each month, Father’s Day is a great holiday that every eBay seller should be looking forward towards. Few people know exactly what to get their Dad for Father’s Day, so take advantage of that by offering a large variety of options for them.

    From ties to golf clubs, cigars to gag gifts, there are endless opportunities for you to sell off your men’s inventory during the Father’s Day rush.

    First Day of Summer – June 20th
    Summer break, vacations, hot weather and lots of time by the pool are all on the minds of eBay buyers starting as early as April. This is a great time to break out summer-themed listings such as barbeque equipment, pool toys, summer clothing and anything that would help entertain kids during the long summer months for parents.

    NHL and NBA Playoff Finals
    With the NHL and NBA seasons wrapping up in April, we’re now on to the championship rounds for both leagues. With only two teams remaining in each league, team memorabilia will be at its highest for all four franchises. From new fans to old, everyone will be looking to get their hands on just about anything with their team’s logo on it.

    Consider increasing your inventories of autographed memorabilia, decorations and of course, clothing for each of the remaining franchises. You may even see the other franchises in both leagues selling well as fans of their sport prepare for a long summer until the next season begins.

    Graduations
    High School graduations, a memorable event years in the making. Parents, friends and family members will be looking for the perfect gift to send to their graduate as they prepare for college and/or the working world. Stock up on graduation party items, themed-gifts and basically anything with an inspirational quote on it.

    Making Your Listing Stand Out
    Don’t forget about the importance of making your listing stand out from the competition. Other eBay sellers will be trying to capitalize on these seasonal events as well, and you can enhance your listing by using a custom eBay listing template. A custom template will help give you the professional and trusted appearance buyers are looking for when spending money online.

    Want more ideas on what you to sell this month? Checkout the eBay Retail Marketing Calendar from Page Mage to see a complete list of monthly events and trends that you should be leveraging.


    Chris Taylor is VP of Marketing at Page Mage. Page Mage, a recipient of eBay's 2011 Ecosystem Champion Award, offers Billboards, a "Top 10 Most Popular" application for free custom eBay listing templates for eBay sellers looking to stand out from the competition.

    Related posts:

    eBay Marketing Calendar: May 2012
     
    How to Organize Your eBay Inventory and Receipts
     
    Amazon FBA Scouting Tips - Things I've Learned Along the Way

     
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