Pinterest Is Now Open For Businesses

Image courtesy of TicketBud

Up until recently, the online social community, Pinterest, has only granted personal accounts on their website, banning commercially-driven accounts that promote business and brand. Pinterest is now open for businesses and allowing commercial websites and companies to legally join the site to help with boosting their success and showcasing products, new content and even services that they have available to offer and provide.

What is Pinterest?
Pinterest is a free online social networking community that allows members to post and share various links, photos and websites with their followers and to save for their own future references as well. By creating various virtual "pinboards", users can easily store recipes, DIY projects and even tips on saving money all depending on their own interests and reasons for becoming a member of Pinterest.

Who Uses Pinterest?
Pinterest is used by everyone ranging from stay at home parents who enjoy bookmarking and saving recipes to frugal and savvy members who prefer stockpiling tax tips and how to save money guides. Pinterest is also useful for prkmoting your listings or stores. You can drive traffic to your individual items to help drive sales.

How Does Pinterest Help Businesses?
Pinterest allows businesses and websites alike to post photos and links to specific content or even to various products and services that are currently being offered through the company itself. With Pinterest, business owners can also add keywords and tags to each item that is virtually "pinned" to help other members of Pinterest locate what has been uploaded and shared. The more virtual "pins" a post receives on Pinterest, the more popular it becomes and the more visibility it receives site wide with the members of the community. Using Pinterest saves money and time when trying to reach a new audience or even when looking to expand your current one.

To sign up for a business account, click here.

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How to Market Your eBay Store/Listings

Jenn Cangelosi of Boutique Bargains brings us today's posting:

It takes time to become established on eBay as a reputable seller, but begin with a plan and that time can be shortened. Here are a few marketing ideas to help you get started.

Get the word out - Start with word of mouth or viral marketing. Tell everyone you know about your new eBay business venture. Send out emails with links included to your auctions so they know what it is your are selling.

Use your email - Now there is another use for your email. Set up a signature that goes out with every email you send. Include a link to your auction listings or eBay store, with a short tagline like "Come and see what is new on eBay!"

Get some business cards - Vista print is a great place to order some inexpensive business cards. Include your business card with every package you ship. If you sell electronic informational products like eBooks, just include a business card box on the last page of the product.

Ask for customer feedback - After an item is shipped send an email thanking the customer for their purchase and ask them to leave you positive feedback. Most people will leave feedback, but the email is a good customer service and reminds them to leave the feedback.

Reward repeat buyers - Offer a coupon or other promotion to repeat buyers. Offering them an incentive helps ensure that they will buy from you again. The most popular incentive is a shipping discount on multiple items purchased.

Add something extra - Everyone loves getting something extra for free. For example: you sell a girls dress, add a cute matching bow or inexpensive jewelry. If possible include an item with your web address or logo.

Combine these ideas to start your marketing plan. There are numerous other marketing strategies that you can implement, especially if you have a separate website. Try several different marketing strategies until you find the ones that work best for you.

Jenn, thank you for the tips! They are great ideas to include in marketing your eBay or Amazon business!


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eBay Traffic Generating Tip - Write Guides and Reviews

Did you know you can use eBay Guides and Reviews to drive traffic to your store? Here is how.

An eBay Guide explains how to do something - like buy a baby stroller or identify counterfeit handbags. An eBay Review is a product review - where you discuss the pros and cons of a product, how well it worked for you, where to buy it, etc.

eBay Guides and Reviews often are returned in Google search results. And we know that eBay and Google are good friends. If you sell in a particular niche, this traffic generating strategy works very well.Let's say you sell GPS vehicle tracking systems. You can write guides about how to choose a GPS vehicle tracking system, cool accessories for GPS systems, or the differences between different brands. you can write a review for GPS vehicle tracking systems that you sell in your store. trive to create many different guides on different topics so that your articles will be found by people using different search criteria.

You want to write informative, helpful, professional guides and reviews about topics where you have some expertise or experience. You want the readers to see you as an expert, respect your information, then click on your link to visit your store. Buyers can also click the link to your eBay Guides and Reviews page from your feedback page. If you write some educational, professional guides and reviews, your customers may read them and that will increase their comfort level with you as a seller.

Your guides and reviews can showcase your knowledge and expertise. Writing guides and reviews on eBay also works for SEO (search engine optimization) as you are spreading your business name around the internet in more places. The more reviews you write, the more pages your store name will appear on. Be sure to use some keywords that match your eBay item titles in your article titles, as shown in the examples above. Articles only need to be around 300 words. Numerous short articles are better for SEO than a few long ones.

You can also use your guides and reviews as the basis for article marketing so be sure to save them on your computer for future access. You can make minor changes and post the articles in several places for SEO.

Click here to start submitting eBay Guides and Reviews.

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eBay Cross Promotion Tip - Using Links

You don't have to know HTML to add links from your listings to your store homepage, your About Me page, or any other of your eBay pages. Here is how:



Summary:

1) Click on the CREATE LINK button.

2) Create your link. eBay will save 5 of them but you can create and use as many as you like.

3) Insert the link into your listing.

4) You can also use the link builder to create inbound links to your eBay store or listings from your blog, website, or anywhere online.

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