Showing posts with label eBay publicity. Show all posts
Showing posts with label eBay publicity. Show all posts

Tuesday, November 20, 2012

Image courtesy of TicketBud

Up until recently, the online social community, Pinterest, has only granted personal accounts on their website, banning commercially-driven accounts that promote business and brand. Pinterest is now open for businesses and allowing commercial websites and companies to legally join the site to help with boosting their success and showcasing products, new content and even services that they have available to offer and provide.

What is Pinterest?
Pinterest is a free online social networking community that allows members to post and share various links, photos and websites with their followers and to save for their own future references as well. By creating various virtual "pinboards", users can easily store recipes, DIY projects and even tips on saving money all depending on their own interests and reasons for becoming a member of Pinterest.

Who Uses Pinterest?
Pinterest is used by everyone ranging from stay at home parents who enjoy bookmarking and saving recipes to frugal and savvy members who prefer stockpiling tax tips and how to save money guides. Pinterest is also useful for prkmoting your listings or stores. You can drive traffic to your individual items to help drive sales.

How Does Pinterest Help Businesses?
Pinterest allows businesses and websites alike to post photos and links to specific content or even to various products and services that are currently being offered through the company itself. With Pinterest, business owners can also add keywords and tags to each item that is virtually "pinned" to help other members of Pinterest locate what has been uploaded and shared. The more virtual "pins" a post receives on Pinterest, the more popular it becomes and the more visibility it receives site wide with the members of the community. Using Pinterest saves money and time when trying to reach a new audience or even when looking to expand your current one.

To sign up for a business account, click here.

Related posts:

How to Use Twitter for eBay Marketing - Part 1

How to Use Pinterest to Market Your Business

How to Market Your eBay Store/Listings

Wednesday, February 9, 2011

Today's post is brought to you by my colleague Miriam Otto. She is a joy to work with and a very knowledgeable eBay seller and teacher. She told me about HARO and I have already signed up.

Interested in getting some free publicity for your eBay store or blog? Sign up for HARO. HARO (which stands for “Help A Reporter Out”) is a free resource that connects people with reporters and bloggers who are looking for sources to quote. Once you sign up for HARO, you will receive emails a few times a day featuring queries sent in by members of the media. For example, a reporter might be looking for someone in Oregon who became an eBay seller after losing his or her job.

According to the HARO website, “from The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.”
Here are some tips to help you make the most of HARO:

1. Check your email often. The last time I was quoted, I answered a query moments after receiving a HARO email. Once a reporter has found a source they like, they may stop looking.

2. Be clear and concise when responding to queries. Let the reporter know why you should be quoted. What are your credentials? I like to point out that I am a Top-Rated Seller and an eBay trainer.

3. If you are quoted, keep in touch with reporters via Twitter, Facebook, or email. They may need you again in the future.

4.Be sure to provide all of your contact information. Give them your phone number and email address so that they can get in touch with you immediately .

Sign up today at helpareporter.com, and take advantage of this free resource!

Miriam Otto writes the blog "The eBay Life," is an eBay Powerseller, and teaches eBay classes in Northern California.

eBay Selling Coach BlogThe owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.