Tuesday, December 1, 2009

The eBay Labs Estimator is a free tool that helps you optimize your keywords in your eBay item titles. The trick with writing titles is writing them in a way that buyers will find them in searches. You have to think like a buyer, not a seller. Titles should be written for the search engines, descriptions are written for humans to read. Here is a great video that demonstrates this tool.



Click here to try eBay Labs Bay Estimator - it is free.

Click here for the written version of how to use Bay Estimator.

Happy Selling!

Monday, November 30, 2009


I stumbled on this one by accident. I had sold one of these a couple of years ago - found it in a thrift store for $1, new, had never been burned. It sold for about $20. I came across this one at Tuesday Morning marked down to $7. I actually bought it for myself because I liked the scent. Then I looked it up on eBay and found that it has been discontinued / retired and is selling for $30. So much for keeping it. Watch stores like TJ Maxx, Marshalls, Ross, and Tuesday Morning for this line of candles.

Happy Selling!

Saturday, November 28, 2009



A fair return policy on eBay is critical for building your customer base. Having a fair return policy creates trust between you and your customers. How likely are you to buy something from a stranger on the internet without being able to return it if something isn't right or if you change your mind about it? If you sell on Amazon, you already know that Amazon requires all sellers to offer a 30 day return policy. (If you have not tried selling on Amazon, click here for a great guide that explains it.)

A fair refund policy allows refunds within 30 days. Research shows that the longer the return policy timeframe, the LESS likely customers are to use it. There is no sense of urgency. They forget about it, put the item on a table and it gets covered with other things, and they find it six months later. Consider extending your return policy to 30 days.

Accept returns for any reason, not just if the item is grossly misrepresented, as many eBay sellers state in their return policies. It really doesn't matter why the customer wants to return the item, if they aren't happy, you lose as a seller. The buyer gets the last word, even if they didn’t even read your policy. You are risking negative feedback and losing a customer who will never buy from you again.

Make it clear in your listing that the customer is responsible for paying return shipping fees, unless it is the seller's error. (You sent the wrong item, etc.)

If an item is returned, you can always re-list the item again. Refund the customer’s money, and then go to eBay and find the item in your archived listings. Relist the item with one click, and you are done. You can still get positive feedback from the first buyer, especially if you promptly process his refund and include a professional email thanking him for his business. Make the customer happy and get positive feedback.

Happy Selling!

Friday, November 27, 2009

A guest post by a fellow eBay seller with lots of knowledge on collectibles and antiques. Enjoy!

Recently Suzanne asked if I would like to be a guest on her blog. Having seen her insightful comments on Twitter, I considered myself honored with the invitation. First off, let me introduce myself. My name is Norb Novocin, known as KnowsEbay on Twitter and by estateauctionsinc on eBay. With my wife, Marie, we have made our full time living on eBay for the last 12 years. We are considered million dollar Gold Power Sellers, with over 34,000 sales and still 100% positive feedback. We recently finished our first book, “Getting Sold on eBay -- A Treasure Hunter’s Guide To Making Money”, due out in February. Thus, we do think we have a smidge of knowledge about the subject Suzanne asked us to address, “What to Sell on eBay”.

Through the years we have tried many things, before we fell back into the HUGE niche we have found ourselves in, plenty of room for you to jump into it. What we specialize in is antiques, collectibles, the unusual, quirky and just plain different. We acquire our items from a number of sources, auctions, flea markets, yard sales, thrift stores, antique shops, consignments and have even been known to end up with some items from dumpster diving. We try to not spend more than 2 days a week acquiring items, as we need the additional time to get them up on eBay.

We look for items that are genuinely old or unusual and have trained our eyes to spot those. Before we trained our eyes, we found comprehensive books, like Kovel’s Antique and Collectibles Annual Price Guide to be valuable in educating ourselves as to what things are and their value. (We also use eBay’s completed auctions search engine to help value items.)



We tend to look for items that are not inundated on eBay, so once you have acquired it and listed it on eBay, you don’t have to fight a crowd in getting your item seen. When you do find that special item at one of the buying sources we mentioned above, try and follow this simple rule of thumb. Acquire the item at 25% or below the Kovel’s price, or 50% or below the average price on the completed items on eBay. (Don’t work off the top price on the eBay site, its easy to get burned at that way. Instead try and figure out a good average price of what like items have brought.)

You will notice we have been very vague on what items to go after specifically. That is because you don’t really know what you are going to discover when you go seeking items. Through the years we have found anything and everything and in turn have listed it. Returning customers love the eclectic and the surprise of never knowing what they will find. Some of our fun highlights, A Fully Mounted Buffalo Head, (It went to Germany.), The Keys To The End Of The World, (Russian ICBM Nuclear Bomb Launch Keys – you know the pair that the guys have to insert and turn at the same time to launch the missiles.)The United States Cold War Museum bought these. A Broken Bat Nailed together, ended up being a used game bat, used by Stan Musial. Found it at a Dr.’s estate sale for five bucks, it sold for $3,750 on eBay.

As you can see, we have been all over the map, just finding the genuinely old, the unique, the quirky and profiting from it. You can do it too. Just set your heart and mind to learning to recognize the unusual and get out there and start. Good Luck!!

Thursday, November 26, 2009



eBay selling is a challenge all year. Here are a few ways to boost your holiday sales.



Use Buy It Now on all auctions from now until Christmas. Decide on what you will accept for a BIN price.People procrastinate. Offering BIN will result in more sales. (Just do your research and make sure you have your BIN price set high enough.)



Add Best Offer to all store inventory items. You don't have to accept the offers, but you will give your customer more options, appear to be a more flexible seller, and be able to capitalize on more opportunities to sell your items.



Know the shipping date deadlines. Visit the USPS website to see a chart with all of the shipping deadlines for the various services.



Stay focused on operating your business. Complete your income producing activities first before getting caught up in holiday activities like baking, shopping, wrapping, and decorating. You still have a business to run.



Stay caught up with your shipping. It is very tempting to want to list more and more items when sales are hot. You don't want forget the customers who have already paid you and are waiting for their product. The USPS is slow enough over the holiday season - don't risk a neutral or negative because you aren't keeping up with your shipping.



Set your limits. Don't let yourself get overwhelmed. Remember you are going to have to pack and ship everything in addition to listing, running your business, and preparing for your own family's holiday. Holidays are supposed to be enjoyable so avoid adding more stress.



Happy holiday selling!



Tuesday, November 24, 2009



eBay's default method in which search results are returned is called Best Match. The search results appear rather random - not in any particular order. However, the algorithm that eBay uses to create this order is somewhat of a puzzle. Instead of sorting results by ending time, price, distance from buyer, or another more obvious method, eBay uses its own "secret" algorithm to determine the order that buyers see search results presented. The challenge as a seller is to figure out how to get to the top the search results, Best Match. Some things we know:

Free shipping place you higher

Auctions appear before store inventory items

Item specifics - the more of these you fill out (those little boxes you check regarding style, size, brand name, etc) the higher your listing will place

Detailed Seller Ratings (DSRs -those little yellow stars) - the higher your DSRs, the higher you place in Best Match

There are many more factors. Douglas Feiring has updated his eBook, Best Match Made Simple. The recent update came out on November 17, 2009. Click here to download the FREE 131 page eBook for more information about how to place higher in Best Match, and increase your visibility and your sales.

Also, click here for a 10 minute radio interview on eBay Radio with Griff and Lee regarding 5 ways to place higher in Best Match.

Have a great day on eBay!

Friday, November 20, 2009



I joined Griff and Lee Mirabal on eBay Radio this week and discussed "5 Ways to Increase eBay Profits." This segment is about 10 minutes long. These are easy things you can actually do on a daily basis. Increasing profits is not always about finding inventory at the lowest price - there are many other strategies for cutting costs to increase profit. Click here to hear the audio segment.

Happy Selling!
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