Male-focused "Pinterest" Offers Way to Promote to Potential Male Customers

Pinterest has long been taken over by women. Recipes, jewelry, home décor, and anything with glitter have graced the boards of over 48 million users. Business owners, brands, and online sellers have been searching high and low for a way to market to men on pinterest – but do they even use it? Enter manteresting.com. A man’s version of pinning, called Manteresting. Instead of pinning items to a board – users are nailing and bumping images to their workbench.

Marketing to men may be easier now that you can have their full attention. With a tag line like: “Interesting. Man. Things.”, the question is, what are they “nailing”? From a first glance, here are most popular subjects:

Bacon: anything revolving about how much they love bacon

Models / Actresses: pretty faces, round bottoms, and lots of breasts

Tree Houses: for adults

Comedic Quotes: about beer, or dogs

Movies: Star Wars, the Dark Knight, Chuck Norris, Liam Neeson

Use those subjects to create your own boards. Then create some promotions, here are some examples by seller type:

Kitchen goods: Post recipes with bacon. Win a “baconator” skillet.

Media sellers: Nail images from any Chuck Noris or Liam Neeson movie. Win a signed movie poster.

DIY: Build your own adult tree house, or shed. Win a full set of tools.

The promotion options are endless and the prizes can be as big or as small as you can afford. To create a large audience make sure, with each entry nailed, users are following you. Marketing to men just got a little easier, as long as you embrace Manteresting.

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Pinterest Is Now Open For Businesses

Image courtesy of TicketBud

Up until recently, the online social community, Pinterest, has only granted personal accounts on their website, banning commercially-driven accounts that promote business and brand. Pinterest is now open for businesses and allowing commercial websites and companies to legally join the site to help with boosting their success and showcasing products, new content and even services that they have available to offer and provide.

What is Pinterest?
Pinterest is a free online social networking community that allows members to post and share various links, photos and websites with their followers and to save for their own future references as well. By creating various virtual "pinboards", users can easily store recipes, DIY projects and even tips on saving money all depending on their own interests and reasons for becoming a member of Pinterest.

Who Uses Pinterest?
Pinterest is used by everyone ranging from stay at home parents who enjoy bookmarking and saving recipes to frugal and savvy members who prefer stockpiling tax tips and how to save money guides. Pinterest is also useful for prkmoting your listings or stores. You can drive traffic to your individual items to help drive sales.

How Does Pinterest Help Businesses?
Pinterest allows businesses and websites alike to post photos and links to specific content or even to various products and services that are currently being offered through the company itself. With Pinterest, business owners can also add keywords and tags to each item that is virtually "pinned" to help other members of Pinterest locate what has been uploaded and shared. The more virtual "pins" a post receives on Pinterest, the more popular it becomes and the more visibility it receives site wide with the members of the community. Using Pinterest saves money and time when trying to reach a new audience or even when looking to expand your current one.

To sign up for a business account, click here.

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eBay Marketing Calendar August 2012

August is right around the corner. We welcome back guest blogger Chris Taylor with more selling tips:

One of the keys to becoming a successful eBay merchant is marketing the products at the right time. August kicks off parents favorite and kids least favorite time of year: heading back to school. What’s great about this time of year for eBay sellers is just how versatile this event really is. From kids going to college to those just heading off to kindergarten, there should be no end to the type of inventory you’re able to move.

And let’s not forget that “back to school” related keywords get searched for hundreds of thousands of times each year, thanks in part to how heavily major corporations are pushing the marketing message (all to your benefit). Let’s take a look at some of the ways we can leverage this time of year.

School Supplies
School supplies are ridiculously expensive. There isn’t a cheap way to buy your kids notebooks, binders, pens/pencils, scientific calculators – you name it. You should consider putting together back to school “kits” that include all of the basic items kids need to start the school year. By putting together kits you’ll be increasing how much money you make, and you’ll cut down on shipping costs by shipping in bulk. It’s a great way to move low-cost items out in large quantities.

College Essentials
The big spenders this time of year are freshman college students. Parents are over-spending on their kids who are leaving the nest for the first time. You’ll be able to move a large variety of items: small refrigerators, lamps, rugs, bedding, small couches and chairs, laptops, TVs – the list really does go on and on. The key here will be crafting a listing title to catch their attention and competitively pricing your products.

Clothing
A new school year brings the need for kids to have new clothes (whether they actually need them or not). Every kid wants to be up with the latest in fashion trends, and as a result, you’ll be moving everything from shirts to shoes to belts and hats. And let’s not forget about their accessories like their backpack and jewelry.

Making Your Listing Stand Out
Don’t forget about the importance of making your listing stand out from the competition. Other eBay sellers will be trying to capitalize on these seasonal events as well, and you can enhance your listing by using a custom eBay listing template. A custom template will help give you the professional and trusted appearance buyers are looking for when spending money online.

Want more ideas on what you to sell this month? Checkout the eBay Retail Marketing Calendar from Page Mage to see a complete list of monthly events and trends that you should be leveraging.

Chris Taylor is VP of Marketing at Page Mage. Page Mage, a recipient of eBay's 2011 Ecosystem Champion Award, offers Billboards, a "Top 10 Most Popular" application for free custom eBay listing templates for eBay sellers looking to stand out from the competition.


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eBay Marketing Calendar: July 2012

Now that June has flown by us, it is time to get ready for July! Guest blogger Chris Taylor has tips to get you ready for July:

One of the keys to becoming a successful eBay merchant is marketing the products at the right time. July brings us a variety of events and holidays that eBay merchants should leverage to help bring in money from those impulse buys. What makes this selling strategy even more successful is how heavily these events are pushed by other businesses. Essentially they are doing your marketing for you.

Are you ready?

Independence Day – July 4th One of the biggest holidays of the year, Independence Day is one of the best times to get together with family for a reunion and some great BBQ. Just about everyone will be doing something outdoors. The week of July 4th is one of the most common weeks requested off in the work world, as everyone wants to spend some time enjoying the summer weather with friends and family. This is a great time to be listing your USA-themed merchandise, party supplies as well as summer-themed products. That means BBQ equipment, pool toys, summer clothes, sunglasses, etc.

The British Open – July 15th-22nd One of the biggest golf events of the year, The British Open combined with summer weather is a great opportunity for eBay sellers. Consider stocking up on merchandise for the open as impulse buys will be at their highest during the event. And let’s not forget just how inspired we can get from watching professional athletes. Watching them play makes you want to grab your clubs and play 18 holes, too. As a result, you should be pushing your golfing equipment and clothes. Clubs, bags, shoes, shirts, shorts, pants, training videos, etc. will all be on the minds of golf fans.

Blockbuster Movies
It’s very well known that some of the biggest blockbuster movies of the year debut in the summer. This year will be no exception. With releases from Spider-Man to Batman, you’ll find that action figures, movie posters and other memorabilia will be on the minds of eBay buyers. It’s up to you to take advantage of it.

Making Your Listing Stand OutDon’t forget about the importance of making your listing stand out from the competition. Other eBay sellers will be trying to capitalize on these seasonal events as well, and you can enhance your listing by using a custom eBay listing template. A custom template will help give you the professional and trusted appearance buyers are looking for when spending money online.

Want more ideas on what you to sell this month? Checkout the eBay Retail Marketing Calendar from Page Mage to see a complete list of monthly events and trends that you should be leveraging.

Chris Taylor is VP of Marketing at Page Mage. Page Mage, a recipient of eBay's 2011 Ecosystem Champion Award, offers Billboards, a "Top 10 Most Popular" application for free custom eBay listing templates for eBay sellers looking to stand out from the competition.


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Marketing During the Summer

Summertime can be a slow time of the year. Even if sales are fewer than usual, there are things you can do to help build your business. To take advantage of the slow time, review some of the postings below. The list is a compilation of a few postings that can help you focus on marketing your business for future growth:


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How to Use Pinterest to Market Your Business

By now, I am sure you have heard about the news social media tool known as Pinterest. Pinterest is a way to bookmark (or pin) various items you like around the net. The pins are arranged in what is called a pinboard which is basically a webpage that shows the images of the items you like. It is something like a virtual vision board. Once pinned, your Facebook friends and people you may not even know will be able to view your pinboards and see what it is you like.

Did you know you can use this new tool to promote your business? CopyBlogger recently posted many ways to use Pinterest to market your business. Here are a few ways that will help you get the word out about your eBay or Amazon business:

• Add your business URL to your profile when you create your Pinterest account.

• Feature your business name on your profile. You may even want to use your business name as your username.

• Pin lots of stuff. Do this a few at a time on a regular basis instead of pinning lots of items at one time.

• Use lots of images on your blog so you have items to pin to link to your posts.

• Pin other Pinterest users by using “@username” (example: @ebaycoach) in your descriptions.

• Like other people’s pins.

• Create seasonal boards that relate to your business or brand.

• Add the “Follow Me On Pinterest” button to your website.

These are just a few of the ideas Copyblogger has shared. To view the entire article, click here.

You can find me on Pinterest here! I'd love to see what you have been up to.

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