Pinterest Is Now Open For Businesses

Image courtesy of TicketBud

Up until recently, the online social community, Pinterest, has only granted personal accounts on their website, banning commercially-driven accounts that promote business and brand. Pinterest is now open for businesses and allowing commercial websites and companies to legally join the site to help with boosting their success and showcasing products, new content and even services that they have available to offer and provide.

What is Pinterest?
Pinterest is a free online social networking community that allows members to post and share various links, photos and websites with their followers and to save for their own future references as well. By creating various virtual "pinboards", users can easily store recipes, DIY projects and even tips on saving money all depending on their own interests and reasons for becoming a member of Pinterest.

Who Uses Pinterest?
Pinterest is used by everyone ranging from stay at home parents who enjoy bookmarking and saving recipes to frugal and savvy members who prefer stockpiling tax tips and how to save money guides. Pinterest is also useful for prkmoting your listings or stores. You can drive traffic to your individual items to help drive sales.

How Does Pinterest Help Businesses?
Pinterest allows businesses and websites alike to post photos and links to specific content or even to various products and services that are currently being offered through the company itself. With Pinterest, business owners can also add keywords and tags to each item that is virtually "pinned" to help other members of Pinterest locate what has been uploaded and shared. The more virtual "pins" a post receives on Pinterest, the more popular it becomes and the more visibility it receives site wide with the members of the community. Using Pinterest saves money and time when trying to reach a new audience or even when looking to expand your current one.

To sign up for a business account, click here.

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How to Use Pinterest to Market Your Business

How to Market Your eBay Store/Listings

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Marketing During the Summer

Summertime can be a slow time of the year. Even if sales are fewer than usual, there are things you can do to help build your business. To take advantage of the slow time, review some of the postings below. The list is a compilation of a few postings that can help you focus on marketing your business for future growth:


How To Get More Traffic to your eBay Store and Listings

Are You Using Your eBay Packaging as Advertising?

How to Use Twitter for eBay Marketing – Part 1

Drive Traffic to Your eBay Store Using Amazon Reviews

eBay Marketing Strategy – Multiple Listings for the Same Item

Tips for Selling on eBay – Huge List of Resources

Free Publicity for Your eBay Business

Free Promotion for Your eBay Products

Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online

How to Use Pinterest to Market Your Business

Marketing is something that does not have instant results, usually. Taking time now may make a big different in your business as time passes.

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Drive Traffic to Your eBay Store Using Amazon Reviews

Did you know you can write book and product reviews on Amazon? Here is a neat way to interact with your target audience and promote your eBay store just by writing short reviews on Amazon.

1. Sign into Amazon as either a buyer or a seller. If you do not have a profile set up, you will need to create one. This allows you to review books and products.

2. Go to the YOUR ACCOUNT page that looks like this:

2. Scroll to the bottom where it says PERSONALIZATION and choose YOUR PUBLIC PROFILE:

3. Set up your profile and include a link to your eBay Store as your web page. Amazon allows this. Your profile information is on the left side of the page:

4. Review books and products that your potential customers will be looking at. For example, let's say you sell baby items on eBay. Go to Amazon and look up books about pregnancy, childbirth, parenting, or infant care that you have read, like this one:


5. Click on where it says REVIEWS and you will be taken to a page where you can write your own review. Keep it short, around 300 words. Your review will show up with the others and people checking out this product may hover their mouse over your name and they will see this:

6. Shoppers (your target customers) may click on your profile where they will see your link to your eBay store. (You can also use this technique to promote your website or blog. )

Does this sound like too much work? Some will think so, however, it is a simple internet marketing technique. Here are the benefits of this strategy:

1. Google will find you. If you name your Amazon profile with your business name (ex. Earth Friendly Baby Products), your Amazon profile will show up on Google. If someone Googles the book or product you reviewed, they may find you as a reviewer. If someone is on Amazon and lands on the book or product you reviewed, they may find you.

2. You are putting your link in front of potential customers who are shopping on the competitor's site.

3. This is free advertising. All that is required is your time.

The strategy here is like article marketing - the more content on the internet you have leading back to you, the better. The more reviews you write RELATED TO YOUR EBAY PRODUCTS the more hooks you have in the water and the more fish you will catch.

So, have you read any good books lately?

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How to Get Traffic to Your eBay Store

Don't be scared. This isn't as complicated as it looks. The matrix above just shows how you can promote your eBay store, listings, affiliate programs, and blog if you have one. Notice the directional arrows that show how to most effectively use different sites to drive traffic to eBay and your affiliate programs. Here is a summary.

1. Use social networking sites to send traffic to your listings, eBay store, eBay listings, affiliate program, and your blog.

2. Use your blog to send traffic to your affiliate links, eBay store, and eBay listings.

3. Use your eBay Me page for promoting affiliate programs.

4. Use article sites to send traffic where it is allowed. For example, eZine only allows a link to a website or blog, not to eBay, affiliate programs, or social networking sites. The Examiner will let you link to anything. You can post comments on other blogs in your niche and use your eBay store URL or eBay About Me page URL as your link. (Read more about eZine.)

5. The only thing you can link to from your eBay listings is your eBay About me page. But that is ok, because eBay is one of the final destinations of traffic.

6. Your ultimate goal is to get traffic to your eBay listings and affiliate programs because that is where you will make money!

7. If you click on the image of the matrix above, you will see a larger version that you can print and keep by your computer as you learn how to get traffic to your eBay store and listings.

Learn more about how to get traffic to your eBay store and listings with The Complete eBay Business System.

Happy Selling!

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