How to Use Pinterest to Market Your Business

By now, I am sure you have heard about the news social media tool known as Pinterest. Pinterest is a way to bookmark (or pin) various items you like around the net. The pins are arranged in what is called a pinboard which is basically a webpage that shows the images of the items you like. It is something like a virtual vision board. Once pinned, your Facebook friends and people you may not even know will be able to view your pinboards and see what it is you like.

Did you know you can use this new tool to promote your business? CopyBlogger recently posted many ways to use Pinterest to market your business. Here are a few ways that will help you get the word out about your eBay or Amazon business:

• Add your business URL to your profile when you create your Pinterest account.

• Feature your business name on your profile. You may even want to use your business name as your username.

• Pin lots of stuff. Do this a few at a time on a regular basis instead of pinning lots of items at one time.

• Use lots of images on your blog so you have items to pin to link to your posts.

• Pin other Pinterest users by using “@username” (example: @ebaycoach) in your descriptions.

• Like other people’s pins.

• Create seasonal boards that relate to your business or brand.

• Add the “Follow Me On Pinterest” button to your website.

These are just a few of the ideas Copyblogger has shared. To view the entire article, click here.

You can find me on Pinterest here! I'd love to see what you have been up to.

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How to Use Twitter for eBay Marketing - Part 3

Are you getting active on Twitter? Make this a daily activity. (15 minutes or so a couple of times a day. Don't get sucked in for hours.) When using social media for business, they key is to do a little bit every day. Keep following people. Some will follow you back. This segment will focus on how to "tweet" correctly.

One of the biggest things to keep in mind about Twitter is that it's a conversation. The fun is talking to one another. Reply often and be a real person with VALUABLE information to share. Everyone knows something they can share. Be nice, be professional, be sympathetic, be funny, and just be REAL. You don't have to just talk about your eBay store, I mean, you have other interests, right?

Don’t post updates from your eBay store, or otherwise, non-stop. Maybe a few a day, scattered here and there. I try to post mine at least an hour apart. Twitter users will stop following you if you update too often. Don’t be annoying. You can use TweetDeck to automate tweets at future times.

You want to entice your followers to click in your links and check them out. But make sure that your links are to quality information or something they can really benefit from, or people will stop following you.

Talk TO people, not at them. Interact with people by giving them an @ when you see something interesting on your feed. Maybe you will see a question you can answer. Maybe you will see a local news story that you can comment on. Or something makes you laugh. Give the user an @ reply and talk to them.

Click here to see the rest of the posts in the Twitter for eBay series.

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