eBay's default method in which search results are returned is called Best Match. The search results appear rather random - not in any particular order. However, the algorithm that eBay uses to create this order is somewhat of a puzzle. Instead of sorting results by ending time, price, distance from buyer, or another more obvious method, eBay uses its own "secret" algorithm to determine the order that buyers see search results presented. The challenge as a seller is to figure out how to get to the top the search results, Best Match. Some things we know:
Free shipping place you higher
Auctions appear before store inventory items
Item specifics - the more of these you fill out (those little boxes you check regarding style, size, brand name, etc) the higher your listing will place
Detailed Seller Ratings (DSRs -those little yellow stars) - the higher your DSRs, the higher you place in Best Match
There are many more factors. Douglas Feiring has updated his eBook, Best Match Made Simple. The recent update came out on November 17, 2009. Click here to download the FREE 131 page eBook for more information about how to place higher in Best Match, and increase your visibility and your sales.
Also, click here for a 10 minute radio interview on eBay Radio with Griff and Lee regarding 5 ways to place higher in Best Match.
Have a great day on eBay!
0 comments:
Post a Comment