Are you getting active on Twitter? Make this a daily activity. (15 minutes or so a couple of times a day. Don't get sucked in for hours.) When using social media for business, they key is to do a little bit every day. Keep following people. Some will follow you back. This segment will focus on how to "tweet" correctly.
One of the biggest things to keep in mind about Twitter is that it's a conversation. The fun is talking to one another. Reply often and be a real person with VALUABLE information to share. Everyone knows something they can share. Be nice, be professional, be sympathetic, be funny, and just be REAL. You don't have to just talk about your eBay store, I mean, you have other interests, right?
Don’t post updates from your eBay store, or otherwise, non-stop. Maybe a few a day, scattered here and there. I try to post mine at least an hour apart. Twitter users will stop following you if you update too often. Don’t be annoying. You can use TweetDeck to automate tweets at future times.
You want to entice your followers to click in your links and check them out. But make sure that your links are to quality information or something they can really benefit from, or people will stop following you.
Talk TO people, not at them. Interact with people by giving them an @ when you see something interesting on your feed. Maybe you will see a question you can answer. Maybe you will see a local news story that you can comment on. Or something makes you laugh. Give the user an @ reply and talk to them.
Click here to see the rest of the posts in the Twitter for eBay series.
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