Google to Offer Same Day Delivery Service... Maybe

Since the beginning of internet shopping, people have been looking for a quick shipping method. Although there are many sites that offer relatively quick shipping, Google is now rumored to be starting a same day delivery service. This service is not official yet, but those close to the company say that Google is working on it.

Sources say that it will be offered at much a cheaper price than most of the competitors such as Amazon Prime. If this is true, it could open up even more advantages and ease to online shopping. It could also save lots of forgetful guys on their anniversaries! It may provide another marketing avenue for local online sellers. If Google does indeed start offering this service, it already has a large number of people to market to - their current audience.

Although there has been no direct word from Google yet, Google is known for looking for more exciting and better ways to please their customers. Google is also said to be working with numerous large chains such as Walmart and Target for the service. It looks as if online shopping will be getting a whole lot quicker in the future if these rumors surface.

What does this mean for the current online seller? It may be a way to market your merchant-filled inventory to local customers. It may be a way of sourcing products for that Amazon FBA box you want to fill. It may allow those who cannot easily source products locally a chance to find more items to sell from the comfort of their own home.

At this point, the key factor needed is patience while we wait for the official announcement.

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Etsy Promotes Sellers with Free Google Shopping Ads

Starting in October, those using Google as their search engine may begin to see some different results. This is due to the new version of 'Google Shopping' that the internet powerhouse company has announced. This rebranding of their product search will give higher placement in search results to those that pay for it. Etsy.com will be investing heavily to ensure that their listings remain near the top. Etsy has seen over $500 million in sales so far in 2012 alone and will be investing $250,000 to help their U.S. sellers remain at the top of the Google search results for the rest of the year. This investment will help Etsy better compete with other top online sellers.

After Google's new policy has launched, customers that are “Googling” will see that these new pay-for-placement listings labeled uniquely in the search results and the usual search results will be listed below the paid slots.

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Optimize Your eBay Keywords for Search Engines

Your objective when writing eBay titles should be to help buyers find you. Here are a few tips to help your listings appear in eBay and Google searches.

1) Choose the Right Keywords

choose up to five keywords that describe or relate to your item. Think like a buyer, not like a seller. If you are selling a bracelet, use the words jewelry, bangle, and bracelet in the title to catch different buyer searches.

2) Use eBay Real Estate with Discretion

You only get 55 characters for your title. Don't waste this space with meaningless symbols or words that buyers won't search for. Example - "Gorgeous Ralph Lauren sweater we ship fast." Buyers won't be searching for words like gorgeous or "we ship fast." A better title would be, "NEW Women's cashmere Ralph Lauren sweater Medium Red." The title does not need to be a coherent sentence. You are appealing to the search engine. The rest of your listing is for the human being once they find your listing.

3) Less is More on eBay.

Describe your item the in as much detail as possible but in as few words as possible. The listing should contain 200 words of text. Use your keywords 10-14 times in your listing. Avoid non-relevant information. Keep it short and to the point not only for the search engine, but for the human. Too much visual stimuli will drive buyers away.

4) Strategically name your images.

Instead of leaving your photos named something random the way they come off the memory card, name the photo with appropriate keywords. Naming images gives you another chance to get keywords on the page that the search engine will see (humans can't see them).

If you aren't getting traffic or sales, your keywords may be the problem. For help with your keywords, check out my eBay store critique.

Happy Selling!

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