Starting in October, those using Google as their search engine may begin to see some different results. This is due to the new version of 'Google Shopping' that the internet powerhouse company has announced. This rebranding of their product search will give higher placement in search results to those that pay for it. Etsy.com will be investing heavily to ensure that their listings remain near the top. Etsy has seen over $500 million in sales so far in 2012 alone and will be investing $250,000 to help their U.S. sellers remain at the top of the Google search results for the rest of the year. This investment will help Etsy better compete with other top online sellers.
After Google's new policy has launched, customers that are “Googling” will see that these new pay-for-placement listings labeled uniquely in the search results and the usual search results will be listed below the paid slots.
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