Thursday, April 4, 2013

Pinterest has long been taken over by women. Recipes, jewelry, home décor, and anything with glitter have graced the boards of over 48 million users. Business owners, brands, and online sellers have been searching high and low for a way to market to men on pinterest – but do they even use it? Enter manteresting.com. A man’s version of pinning, called Manteresting. Instead of pinning items to a board – users are nailing and bumping images to their workbench.

Marketing to men may be easier now that you can have their full attention. With a tag line like: “Interesting. Man. Things.”, the question is, what are they “nailing”? From a first glance, here are most popular subjects:

  • Bacon: anything revolving about how much they love bacon
  • Models / Actresses: pretty faces, round bottoms, and lots of breasts
  • Tree Houses: for adults
  • Comedic Quotes: about beer, or dogs
  • Movies: Star Wars, the Dark Knight, Chuck Norris, Liam Neeson
  • Use those subjects to create your own boards. Then create some promotions, here are some examples by seller type:
  • Kitchen goods: Post recipes with bacon. Win a “baconator” skillet.
  • Media sellers: Nail images from any Chuck Noris or Liam Neeson movie. Win a signed movie poster.
  • DIY: Build your own adult tree house, or shed. Win a full set of tools.
  • The promotion options are endless and the prizes can be as big or as small as you can afford. To create a large audience make sure, with each entry nailed, users are following you. Marketing to men just got a little easier, as long as you embrace Manteresting.

    Related posts:

    New Pinterest Marketing Group

    Affiliate Marketing Tip - Using Twitter to Find Your Target

    Personal Coaching

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